Russell Brunson Net Worth: What Is Known About the ClickFunnels Co-Founder
At a glance
- 2014ClickFunnels launched
- $94.6MRevenue on the 2019 Inc. 5000
- $110MOffer he says he turned down
- 2026Bootstrapped Secrets podcast began
Russell Brunson is the co-founder of ClickFunnels, a private sales funnel software company in Eagle, Idaho, launched in 2014 with Todd Dickerson. His net worth is not publicly confirmed.
Profile
| Known for | Co-founder of ClickFunnels |
|---|---|
| Company base | Eagle, Idaho |
| Net worth | Not publicly confirmed |
Career
| 2003 | First online product, ZipBrander |
|---|---|
| 2014 | Launched ClickFunnels with Todd Dickerson |
| 2026 | Launched the Bootstrapped Secrets podcast |
Family
| Wife | Collette Brunson |
|---|---|
| Children | Five; not named here |
| Home | Boise, Idaho |
Rumors
| What people say | He is a billionaire. |
|---|---|
| What is on record | The $1 billion figure refers to ClickFunnels sales, not his wealth. |
Did you know
ClickFunnels' 2019 Inc. 5000 entry listed revenue of $94.6 million and three-year growth of 1,035%.
Rumor check
Did ClickFunnels win its patent case against HighLevel? No. The Federal Circuit held the patents invalid in July 2026.
Russell Brunson net worth is one of the most searched money questions in online marketing. He co-founded ClickFunnels, a sales funnel software company in Eagle, Idaho, and says he built it without outside investors.
He has never shared a personal figure, and we found no Forbes ranking or other reliable report that gives one. The company is private, so who owns what share is not public either. The numbers on bio sites are guesses, so we leave them out.
What is on record still tells the money story: the sales milestones ClickFunnels has reported, the offer Brunson says he turned down, his books, a lost patent case and his moves in 2025 and 2026.
Russell Brunson net worth: what is known
No public filing, ranking or interview gives a figure for his wealth. ClickFunnels is privately held [3], it does not publish profits, and it has never said how the company is split among its owners. Any number you see is an estimate, not a fact.
What is on record is company revenue at a few points in time.
Inc. ranked ClickFunnels No. 440 on its 2019 Inc. 5000 list with revenue of $94.6 million, the Idaho Business Review reported [3]. A 2020 company press release said it had made more than $430 million in sales since 2014 [4].
Revenue is not the same as personal wealth. Sales pay for staff, software and events before anything reaches the owners. The same gap between a public name and private numbers shows up in entrepreneur John Cerasani’s net worth, which has no confirmed figure either.
Other knowledge-business founders leave the same gap between sales claims and a personal total. Our Dean Graziosi net worth guide stays with his official biography, his books and a 2026 publisher listing, without inventing a fortune.
| Money item | On record |
|---|---|
| First product win | ZipBrander software in 2003, per his own bio [1] |
| First million dollars | Within a year of finishing college, he says [1] |
| ClickFunnels revenue on the 2019 Inc. 5000 | $94.6 million [3] |
| ClickFunnels sales, 2014 to August 2020 | More than $430 million, per a company release [4] |
| Outside money offered | $110 million, which he says he turned down [15] |
| Personal net worth | Not publicly confirmed |
Who is Russell Brunson?
Russell Brunson is an American entrepreneur and author, best known as the co-founder of ClickFunnels. Forbes lists him as co-founder and CEO of the company, which it places in Eagle, Idaho, with a 2014 founding date [5].
Regional brand builders outside software face the same gap between public ads and private balance sheets. Our Morris Bart net worth guide maps what is on record for the New Orleans personal injury lawyer without guessing a figure.
His own bio says he collected junk mail from the age of 12 to study sales letters, and that he was a state champion wrestler in high school [1]. He went on to wrestle at Boise State University, where he started his first online businesses as a senior [2].
I started my business while I was in school at Boise State, I was wrestling.
Russell Brunson to KTVB, June 2019 [2]
He is married to Collette Brunson, whom he calls his college sweetheart. The couple have five children and live in Boise, according to his bio [1]. We do not name the children.
How did Russell Brunson make money before ClickFunnels?
He sold software and how-to products online for about a decade first. By his own account, his first success was ZipBrander, a marketing tool, in 2003 [1].
Online course and coaching businesses raise the same problem: plenty of marketing, few public totals. Our Anik Singal net worth guide stays with the FTC’s civil complaint allegations and the stipulated Lurn settlement, without inventing a personal fortune.
In 2005 he sold DVDs on how to build a potato gun, with a parts kit as an upsell. He says he made his first million dollars within a year of graduating [1]. His bio also lists supplements, coaching, books and network marketing among his early products [1].
Not every year went well. In a July 2026 episode of his podcast he described a holiday season when he was one payroll from bankruptcy. A free CD offer then brought in 800 buyers and $55,000 in two weeks, and about 800 people paying $37 a month gave him his first steady income [19].
When was ClickFunnels founded, and how fast did it grow?
Brunson and Todd Dickerson launched ClickFunnels in 2014. His bio says October 2014, while a 2020 company release says September 2014 [1][4].
Growth came fast. Brunson told KTVB in June 2019 that the company signed 10,000 members in year one, 30,000 in year two, then 50,000, and had just passed 90,000 [2]. It had 340 employees then, about 50 of them in Boise, plus offices in Atlanta and Grand Rapids, Michigan [2].
Not every web founder chased that kind of growth. Our Aaron Peckham net worth guide covers the Urban Dictionary creator, who told The New York Times in 2014 that he had never sought or accepted venture funding.
Inc. placed ClickFunnels at No. 76 on its 2018 Inc. 500 and No. 440 on the 2019 Inc. 5000, where it showed three-year growth of 1,035% [3][4].
The company also said Entrepreneur’s 2019 Entrepreneur360 list named it the best entrepreneurial company in America [4].
Like Zeus Network founder Lemuel Plummer, Brunson co-founded a private company, so its value and his share stay out of public view. ClickFunnels 2.0, a rebuilt version of the software, got its official launch push on October 4, 2022, when Brunson announced a Your First Funnel Challenge with Daymond John [21].
ClickFunnels timeline: key milestones
Here are the dated milestones we could confirm, from his first product to his newest show.
| Date | What happened |
|---|---|
| 2003 | First online success with ZipBrander software [1] |
| 2005 | Sells potato gun DVDs and kits [1] |
| 2014 | Launches ClickFunnels with Todd Dickerson [1][4] |
| 2015 | First Funnel Hacking Live in Las Vegas, with about 600 people [12] |
| 2018 | No. 76 on the Inc. 500 [4] |
| 2019 | No. 440 on the Inc. 5000, with $94.6 million revenue [3] |
| August 2020 | Third straight Inc. 5000 year, at No. 1257 [4] |
| September 15, 2021 | Terms agreed to buy Magnetic Marketing [6][7] |
| October 4, 2022 | Announces the official ClickFunnels 2.0 launch [21] |
| April 2024 | ClickFunnels sues rival HighLevel over two patents [10] |
| February 12-15, 2025 | Funnel Hacking Live 10, The Last Dance, in Las Vegas [13] |
| April 2025 | ClickFunnels appeals the patent dismissal [11] |
| April 2026 | Says ClickFunnels let go of its copywriting team [16] |
| July 2, 2026 | Federal Circuit rules the patents invalid [10] |
| July 27, 2026 | Final episode of The Russell Brunson Show [15] |
| September 21-23, 2026 | Funnel Hacking Live encore set for the Fontainebleau Las Vegas [14] |
| October 30, 2026 | Launches the Bootstrapped Secrets podcast [17] |
| November 3, 2026 | Press release announces his free One Comma Club Challenge [18] |
Why did Russell Brunson turn down $110 million?
He says he refused it to keep control of ClickFunnels. In a July 2026 podcast episode, he tied the choice to a private talk with Moz’s Rand Fishkin about venture money, depression and control [15].
Staying self-funded is central to how he tells his story. The description of his new podcast says ClickFunnels went from $0 to over $1 billion in sales with no outside funding [17]. We could not check that total in an independent source, so treat it as the company’s own figure.
Three very different numbers get mixed up in online posts about him. This table shows what each one measures.
| Number | What it measures | Who says so |
|---|---|---|
| Over $1 billion | ClickFunnels sales since launch | Brunson, in his podcast description [17] |
| Over $11 billion | Sales made by customers through ClickFunnels funnels | The 2026 Funnel Hacking Live page [14] |
| $110 million | Outside money he says he turned down | Brunson, in a 2026 episode [15] |
| Personal net worth | His own wealth | Not publicly confirmed |
Books and events: other income streams
Books are a second income line. His site says DotCom Secrets has sold more than 250,000 copies and Expert Secrets more than 225,000, while Traffic Secrets, which it calls a New York Times best seller, has passed 150,000 [8]. Hay House lists a paperback edition of Traffic Secrets dated July 25, 2023 [9].
Events were a big part of the brand too. Funnel Hacking Live began in Las Vegas in 2015 with about 600 people. Brunson says its budget later grew past $6 million, one reason he ended it [12].
In 2021 ClickFunnels bought Magnetic Marketing, the direct marketing company long tied to Dan Kennedy. Magnetic Marketing says the terms were agreed on September 15, and Brunson announced the deal on his podcast that October [6][7].
Money writers often build their names through books, as investment strategist Lyn Alden has. The bio for his newest podcast still lists all three Secrets books [17].
What happened in the ClickFunnels patent case?
ClickFunnels lost. It sued HighLevel in April 2024 over two website funnel patents, a Delaware federal court dismissed the case, and on July 2, 2026, the Federal Circuit affirmed, holding all of the claims invalid under Section 101 of the Patent Act [10].
The suit was filed by Etison LLC, which does business as ClickFunnels [10][11]. The appeals court said the lower court was wrong to treat one claim as standing for all of them, but it called that error harmless [10].
Russell Brunson latest news: from The Last Dance to 2026
2025 closed a chapter. Funnel Hacking Live 10, billed as The Last Dance, ran February 12-15, 2025, at Caesars Forum in Las Vegas [13]. Brunson later said he took off his shoes on stage, a wrestler’s way of saying a career is over [12].
In March 2026 he announced a one-time return [20]. The event site lists September 21-23, 2026, at the Fontainebleau Las Vegas, with Brunson and Todd Dickerson as keynote speakers [14].
In April 2026 he wrote on LinkedIn that ClickFunnels had let go of its copywriting team. He called it one of the most painful decisions he had made and blamed the fast rise of artificial intelligence tools [16].
He ended The Russell Brunson Show on July 27, 2026 [15]. On October 30, 2026, he launched Bootstrapped Secrets, a podcast that follows his next company, OverSkill [17]. A November 3, 2026 press release announced a free five-day One Comma Club Challenge that he leads [18].
Stepping away from a flagship show is a common turn for online stars. Matt Carriker’s net worth after Demolition Ranch covers a YouTuber who retired in 2025.
Checked facts
Claims about his money spread quickly. This is where each one stands.
| Claim | Status |
|---|---|
| A specific net worth figure | Not verified. No reliable source gives one |
| A published ClickFunnels valuation | Not confirmed by the company or any filing we found |
| He took venture capital | No. He says he turned down $110 million and stayed self-funded [15][17] |
| He founded ClickFunnels alone | No. He co-founded it with Todd Dickerson [1][14] |
| ClickFunnels won its patent case against HighLevel | No. The patents were held invalid in July 2026 [10] |
| Funnel Hacking Live ended for good in 2025 | Partly. FHL 10 was billed as the last, but a one-time encore was set for September 2026 [12][14] |
Reader questions
What is Russell Brunson’s net worth?
It has not been publicly confirmed. ClickFunnels is private, and no reliable source gives a figure.
Is Russell Brunson a billionaire?
No reliable source says so. The $1 billion figure his team uses refers to ClickFunnels sales, not his personal wealth [17].
How old is Russell Brunson?
KTVB gave his age as 38 in June 2019 [2]. We did not find his exact birth date in a reliable source.
Who is Russell Brunson’s wife?
Collette Brunson, his college sweetheart. His site says they have five children and live in Boise [1].
What is Russell Brunson doing in 2026?
He launched the Bootstrapped Secrets podcast in October 2026 to follow his next company, OverSkill [17].
Sources
- My Story (RussellBrunson.com, official bio)
- Former Boise State wrestler finds big time success helping entrepreneurs make millions (KTVB, June 28, 2019)
- Catching up with ClickFunnels as it guides internet commerce (Idaho Business Review, Sept 18, 2019)
- ClickFunnels Named Top Company in the Nation by Inc. for Third Consecutive Year (ClickFunnels press release via PRWeb, Aug 15, 2020)
- ClickFunnels company profile (Forbes)
- About Magnetic Marketing: The acquisition by ClickFunnels (Magnetic Marketing)
- I Bought Dan Kennedy's Company!! Here is the Plan Over the Next 12 Months!!! (The Marketing Secrets Show, Oct 25, 2021)
- Russell's Books (RussellBrunson.com)
- Traffic Secrets, paperback (Hay House)
- Etison LLC v. HighLevel, Inc., No. 2025-1711 (U.S. Court of Appeals for the Federal Circuit, opinion, July 2, 2026)
- Etison LLC v. HighLevel, Inc., docket 25-1711 (Justia Dockets)
- We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! (The Russell Brunson Show, Ep. 134, June 29, 2026)
- FHL 10 Encore (FunnelHackingLive / FHL Encore official page)
- FHL: The A.I. Era (Funnel Hacking Live 2026 official page)
- One Funnel Away: Evolution – How We Scaled ClickFunnels to $1 Billion (The Russell Brunson Show, Ep. 138, July 27, 2026)
- I want to be transparent about something that happened recently (Russell Brunson on LinkedIn, April 2026)
- Welcome to Bootstrapped Secrets – A New Show From Russell Brunson (Bootstrapped Secrets podcast, Oct 30, 2026)
- One Comma Club Challenge Returns With Free ClickFunnels Training (EIN Presswire press release, Nov 3, 2026)
- You're Only One Funnel Away: The Backstory Behind ClickFunnels (The Russell Brunson Show, Ep. 137, July 20, 2026)
- I Walked Away From My Biggest Event… Then Everything Changed (The Russell Brunson Show, Ep. 121, March 30, 2026)
- It's FINALLY time!!! …we're OFFICIALLY launching ClickFunnels 2.0 (Russell Brunson on LinkedIn, Oct 4, 2022)
