Dale Brisby Net Worth, Real Name, Rodeo Time and Netflix
At a glance
- 2013Rodeo Time founded
- 2021Netflix series
- 6Episodes in season one
- 17Fake population of Winnebago
Dale Brisby is the comedy cowboy character of Clint Hopping, per Texas Monthly. He runs the Rodeo Time brand and starred in Netflix's How to Be a Cowboy. His net worth is not publicly confirmed.
Profile
| Real name | Clint Hopping |
|---|---|
| Home base | Newcastle, Texas |
| Net worth | Not publicly confirmed |
Career
| 2013 | Rodeo Time |
|---|---|
| 2021 | How to Be a Cowboy |
Family
| Brother | Tate Hopping (Leroy Gibbons) |
|---|---|
| Father | Vergil Coke Hopping |
Rumors
| What people say | He is the best bull rider alive. |
|---|---|
| What is on record | That is part of the joke. |
Did you know
Radiator Ranch sits in Winnebago, Texas, a town that does not exist.
Rumor check
Is his net worth public? No.

Dale Brisby net worth is one of the most asked questions about the long haired comedy cowboy. He has never published a figure, and no reliable outlet has confirmed one.
What is clear is that Dale Brisby is a character, and a very good business. Behind the aviators is a real rodeo family, a master’s degree and a merch brand that started in 2013.
Here is what is verified about his money and life, and how much of the act is a joke.
Quick facts
Stage nameDale Brisby
Dale Brisby real nameClint Hopping (per Texas Monthly)
BrandRodeo Time, founded 2013
TVHow to Be a Cowboy, Netflix, 2021
Net worthNot publicly confirmed
Dale Brisby net worth: how the money is made
No filing or interview gives his wealth, so any number online is a guess [1]. We will not repeat those guesses.
His income streams are public. Comedy videos on YouTube, TikTok, Snapchat and Instagram, the Netflix series, and the Rodeo Time shop, which has sold his merch since 2013 [2].
| Stream | What is on record |
|---|---|
| Merch | Rodeo Time and Dale Wear: shirts, caps, patches, mugs |
| Social video | Hundreds of thousands of subscribers on comedy channels |
| TV | How to Be a Cowboy on Netflix, six episodes |
| Rodeo | Past bullfighting and bronc riding as Clint Hopping |
Texas Monthly called him arguably the most famous cowboy of the modern age, mostly thanks to how well he sells the Dale Brisby character [1].
Dale Brisby real name and family
Texas Monthly reported that Dale Brisby is the alter ego of Clint Hopping, a moderately successful bullfighter and bronc rider from Newcastle, Texas. His on screen brother Leroy Gibbons is his real brother, Tate Hopping.
Their father, Vergil “Coke” Hopping, was a rancher, former rodeo competitor and onetime Texas Tech Masked Raider. Clint also earned a master’s in agriculture from Texas A&M.
So the cowboy skills are real, even if the boasts are not.
Rodeo Time and the joke that sells
The Rodeo Time shop calls him the greatest bull rider who ever lived, and places his Radiator Ranch in Winnebago, Texas, population 17. There is no Winnebago, Texas. That is the joke.
Catchphrases such as “It’s Rodeo Time, Ol’ Son” and “Just Ranchin'” appear on most of his products. His Instagram openly calls him a comedian.
How to Be a Cowboy on Netflix
The six episode Netflix series, released on September 1, 2021, follows Brisby and his crew on Radiator Ranch as they train new cowboys [3]. The first season centers on bull rider Jorden Halvorsen working back from a knee injury.
Real champions show up too. Rodeo star Trevor Brazile says on the show that everything Brisby does furthers the cowboy cause.
Texas Monthly noted that many scenes feel staged, but the show is warm, with no villains and no table flipping fights.
Why fans keep searching for him
His act works because it is both a parody of cowboy culture and a love letter to it. Kids line up for autographs, and real ranchers laugh along.
He keeps it rolling with new videos, live appearances and product drops, which keeps the brand in front of fans between TV projects.
He has never named a wife or children in a reliable interview, so we do not report rumors about his love life.
For more creator money stories, see Matt Carriker and Grant Horvat.
Checked facts
| Claim | Status |
|---|---|
| A specific net worth figure | Not publicly confirmed |
| Real name Clint Hopping | Reported by Texas Monthly |
| Rodeo Time founded 2013 | Confirmed by brand |
| Winnebago, Texas is real | False, it is a joke |
Reader questions
What is Dale Brisby’s net worth?
It has not been publicly confirmed [1].
What is Dale Brisby’s real name?
Texas Monthly reported it is Clint Hopping.
Is Winnebago, Texas real?
No. It is part of his comedy.
Is Leroy Gibbons his real brother?
Yes. Texas Monthly reported he is Tate Hopping.

