Moses the Jeweler Net Worth: The 47th Street Watch Dealer in 2026
At a glance
- $60His daily pay at 18
- 2022Year Complex says he started filming
- 40Team size in 2025
- 300Watches in store at a time
Moses the Jeweler is a Diamond District watch and jewelry dealer known for filming deals and coin flips. He started at his father's stand at 18 for $60 a day. His net worth is not publicly confirmed.
Profile
| Grew up | Queens, New York |
|---|---|
| Business | Moses Jewelry, 47th Street |
| Net worth | Not publicly confirmed |
Career
| Age 18 | Starts at his father's stand |
|---|---|
| 2022 | Starts filming deals |
| 2025 | New storefront, 40-person team |
Clients
| Named by Complex | Floyd Mayweather Jr., Alex Pereira, Dominik Mysterio |
|---|
Rumors
| What people say | He makes $1 million a day. |
|---|---|
| What is on record | Sales are not profit; no figure is public. |
Did you know
He lost money on his very first sale, a pair of earrings.
Rumor check
Is his full name public? No.
Moses the Jeweler net worth is a common search about the Diamond District dealer whose watch deals and coin flips fill TikTok and YouTube feeds.
No figure has ever been shared, and his company is private, so no reliable number exists. What is on record is a clear business story, told by him and by Complex, from $60 a day at his father’s stand to a 40-person team.
Below we sort that record into a timeline, separate checked facts from guesses, and cover his latest news in 2025 and 2026.
Quick facts
Known asMoses the Jeweler
BusinessMoses Jewelry, 47th Street, New York City
Grew upQueens, New York [3]
Known forWatch deals on camera, coin flips, “Mazal”
Net worthNot publicly confirmed
Moses the Jeweler net worth: what is known
We found no filing, ranking or interview that gives a figure for his personal wealth or a value for his company. Numbers on other sites are estimates, and we do not repeat them.
Big sales are not the same as profit. In a June 2026 interview he said the biggest lie about his trade is that every jeweler is filthy rich. He said dealers juggle large sums, every small mistake costs a lot, and you need a bankroll and balanced books [3].
He gave one example of margins: on a watch that sells for about $400,000, he aims for a 7 to 8 percent margin [3]. That shows how the business earns, not what he is worth.
| Item | On record |
|---|---|
| Company | Moses Jewelry, private |
| Team | About 40 people in 2025 [1] |
| Stock | About 300 watches in store, plan for 600 [1] |
| Valuation | Not publicly confirmed |
How he started on 47th Street
He grew up in Queens and comes from a family of jewelers. He started working for his father in the Diamond District at 18, earning $60 a day [3].
His first sale went badly. Complex reported that it took him eight months to make it, a pair of earrings, and that he priced them wrong and lost $900 [1]. In 2026 he told a similar story, putting the sale at about $800 under cost because he was nervous and made up a number [3].
Later he moved into 3D jewelry sculpting and very high-end custom pieces, which he called a specialty most people do not know about [3]. Peers like Trax NYC founder Maksud Agadjani also built their names on the same block.
From the block to social media
Complex says that in 2022 he became one of the first dealers to film his daily deals on 47th Street, and that it took three months for a video to reach 100,000 views [1].
In his 2026 interview he credited his brother, now the creative director of the brand’s social media, with filming the early clips. An on-camera offer of a Rolex “Batman”, he said, got close to a million views, and social media made a night and day difference for the business [3].
His videos show him buying watches off strangers’ wrists, giving away Rolexes and settling prices with a coin flip. Like YouTube golfer Grant Horvat and Demolition Ranch creator Matt Carriker, he shows how a large online audience can grow a business.
Moses Jewelry: the store and how it makes money
Complex reported in 2025 that Moses Jewelry had a 40-person team at a new storefront that opened that January [1]. Rolex is the top seller, with Audemars Piguet, Cartier and Patek Philippe also in stock.
The company earns from buying and reselling pre-owned watches, private watch deals, original gold and silver jewelry and custom engagement rings, as listed on its official site [7]. He told Complex he buys bust-down watches secondhand rather than building them, and offers to buy them back for $2,000 less than the buyer paid [1].
Complex’s October 2026 list of the top 30 celebrity jewelers said what people really come to him for is the hundreds of luxury watches on display [2].
The Moses the Jeweler coin flip
The coin flip is his trademark. A customer and Moses flip for the final price, and a sale ends with a handshake and his signature “Mazal” [2].
Brands have used it too. On June 4, 2026, Oura hired him to host the one-day Oura Pawn Shop pop-up in SoHo, where visitors flipped a coin for a chance to win the new Oura Ring 5 [5][6].
People know me for big chains, big diamonds, and big energy, so partnering with Oura on the world’s smallest smart ring was a fun flip on my usual jewelry style.
Moses the Jeweler, LBB, June 2026 [5]
Celebrity clients
Complex lists Floyd Mayweather Jr., UFC fighter Alex Pereira and WWE star Dominik Mysterio as his top clients. The same list says he went treasure hunting with Rey Mysterio.
In March 2025, BroBible reported that WWE star Liv Morgan visited the Diamond District with Dominik Mysterio for an episode of his Treasure Hunting series. After Mysterio bought her a $12,000 Rolex, Moses bought her a $14,500 Wimbledon Rolex so the couple could match [4].
Is Moses the Jeweler married?
Yes. He said in June 2026 that he is married and that it is the one part of his life he keeps private [3]. His wife’s name is not public, so we do not report it.
In the same talk he spoke about his late father, who was very tough on him about money, and credited him for his drive [3].
Latest news and timeline
Here is what is on record in date order. His own plans are labeled as plans, not facts.
| Date | What happened |
|---|---|
| January 2025 | New storefront opens with a 40-person team [1] |
| March 2025 | Buys Liv Morgan a $14,500 Rolex on camera [4] |
| June 4, 2026 | Hosts the Oura Pawn Shop coin flip pop-up in SoHo [5] |
| June 2026 | Says he plans to take the company public and raise $150 million, and hopes to open Moses Miami [3] |
| October 2026 | Named in Complex’s Top 30 Celebrity Jewelers Right Now [2] |
No public filing for an offering has been reported, so the $150 million plan is his stated goal only. For more on founders who grew a business from a personal brand, see John Cerasani net worth.
Checked facts
Questions about the Moses the Jeweler real name, his age and his income come up often. This is where each claim stands.
| Claim | Status |
|---|---|
| A specific net worth figure | Not publicly confirmed |
| A full real name seen on some sites | Not confirmed. Complex says he prefers not to share his full name [1] |
| He makes $1 million a day | Not verified. Sales are not profit |
| Started at 18 for $60 a day | Confirmed by his own interview [3] |
| Lost money on his first sale | Confirmed [1][3] |
| Plans to go public | His stated plan only, no filing reported [3] |
Reader questions
What is Moses the Jeweler’s net worth?
It has not been publicly confirmed. His company is private and he has not shared a figure.
What is Moses the Jeweler’s real name?
He has not shared his full name publicly. Complex says he prefers not to divulge it [1].
Where is Moses the Jeweler’s store?
On 47th Street in Manhattan’s Diamond District, New York City [2].
Is Moses the Jeweler married?
Yes. He said so in a June 2026 interview but keeps his wife private [3].
What is the Moses the Jeweler coin flip?
A customer and Moses flip a coin to settle the final price of a piece [1].
Sources
- How to Buy Your First Rolex – 8 Tips From Moses the Jeweler (Complex, 2025, updated 2026)
- Top 30 Celebrity Jewelers Right Now (Complex via Yahoo, Oct 2026)
- Moses the Jeweler Reveals What Nobody Tells You About the Diamond District (Mark Shapiro interview, YouTube, June 2026)
- Moses The Jeweler Shocks WWE Superstar Liv Morgan By Buying Her $14,500 Rolex Watch (BroBible, March 2025)
- Oura Lands in New York City's SoHo with Pawn Shop Experience (LBB, June 2026)
- The Brief: Clay Bars and Biscuit Blasters (Event Marketer, June 8, 2026)
- Moses NYC official website
